Our Story


VICTORIOUS was established in 1991 to meet the demands of our style savvy customers. L.A. born, minority-led, we are a global street-wear brand that views fashion as an affordable lifestyle. We know you've got style. Why should it break the bank? We believe in premium-quality garments without the luxury price tag.
Traditional retailers mark up their products. Because of our start in wholesale, we are now able to sell the same quality of denim and luxury essentials online for a fraction of the price.

We don't cut any corners - years of industry experience and relationships with the right factories allow us to create high-quality garments that meet our standards.
Our downtown LA studio continues to experiment with new innovative designs. We care about our customers and work to keep up with your evolving taste.
And so are you.